Interactive YouTube Video – Dancing with Bears

Tipp-ex have developed a clever interactive YouTube video to promote the brand. ‘Shoot the Bear’ asks you to help a hunter who is about to be attacked by a bear. If the hunter doesn’t shoot the bear, you can type in what you’d like him to do…I typed in ‘dance with the bear’ and sure enough boogie on down they did!

Try it yourself here and see what you can make them do…

For other great YouTube videos and takeovers, check this out.

Arcade Fire & Google Create Personalised Music Video

To promote their new single, ‘We Used to Wait‘, Arcade Fire teamed up with writer/director Chris Milk and Google to develop an interactive music video.

Tying in with the recent launch of the band’s new album ‘The Suburbs‘, the video “The Wilderness Downtown“, uses Google Maps with Street View to takes you on a musical walk around the streets of your hometown.

Since I’m from a small dot on the map in rural Waterford, I can’t enjoy the full notalgic pleasures of this interactive video but that takes none of the gloss of it for me.

It’s doubtful I would have seen the video for Arcade Fire’s latest track were it not for this video. A very clever way to personalise a music video and give it viral potential.

Just enter your home address here, sit back and enjoy.