Great Video on Facebook’s Sponsored Stories featuring Mark Zuckerberg

A rare moment of ‘TV gold’ derived from someones interview hell! Watch Facebook’s VP of Public Policy get tongue tied under pressure from BBC journalist Emily Maitlis, in relation to the social network’s new ‘Sponsored Story’ feature.

This extract from ‘Inside Facebook‘ explores numerous topics including ‘what is advertising’ and Facebook privacy and features comments from Mark Zuckerberg. Great viewing…

The Social Media ROI Hypocrisy [Video]

Executives who demand to know the return on investment (ROI) of real-time communications through social media is the topic of discussion in this short video with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. Well worth a watch…

Hot Topics on Twitter in 2011

Twitter have published their review of 2011′s ‘hot topics’ showing the people, brands and issues that got people tweeting this year. In terms of brands hitting the list, Guinness makes the list of top five in the ‘Food and Drink’ category.

Check out the list here.

Augmented Mirror – The Future of Media?

The New York Times have taken the fairytale concept of turning to ‘Mirror, Mirror on the wall’ for insight and given it a 21st century makeover.

In an effort to show how facial recognition, voice commands and gesture recognition (using Micosoft Kinect) can combine to change how people consume content and go about their daily routine, the New York Times R&D Lab created the ‘augmented reflection’ and it’s pretty impressive.

I’ll take one please. Wrapped. For Christmas.

Reveal Project - Personal Data Mirror from NYT R&D on Vimeo.

When’s the Best Time to Post on Twitter or Facebook? [Infographic]

Social media marketing can be tricky with a multitude of factors affecting the impact of each tweet or post. The words you use, whether or not you include a link, what ‘call to action’ you include (if any), the network you’re using, the content you’re leveraging (text, video, picture) and even the time of day or the day of the week.

So when is engagement highest on social networks for both B2B and B2C audiences? This infographic from Argyle Social which has some insights into Twitter and Facebook…