O'Donnell Online

Tropicana Harness the Sun for Marketing Stunt

Julie — Wed, 25 Jan 2012 08:30:11 +0000

As part of their ‘Brighter Morning with Tropicana‘ campaign, the juice brand came up with a clever stunt which took place Monday in London’s Trafalgar Square.

To the surprise of Londoners making their way about on a typically grey Winter’s morning in the city, a huge sun which took six months to construct and was 30,000 times bigger than a football rose up to brighten up the square. Apparently the artificial ‘sun’ could be seen from space as the light was the equivalent of 60,000 light bulbs!

The brand is also running complimentary Facebook activity with competitions and the opportunity to join Tropicana’s ‘Breakfast Club’.

www.youtube.com/watch?v=k86xpd26M2g

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A Decade of Video a Day Uploaded to YouTube

Julie — Tue, 24 Jan 2012 08:30:26 +0000

Today YouTube announced that one hour of video is uploaded to the site every second. A decade of footage a day!

Struggling to wrap your brain around that? Well YouTube have launched this really nice site, onehourpersecond.com, which is full of interesting stats and figures which serve to put the volume of video and length of time spent on the site in context.

For example, who knew that ‘In 4 minutes 48 seconds of uploads to YouTube, the ostrich continues running at full speed, traveling 12,384 miles’?

Definitely worth checking out over your morning coffee.

Of course, YouTube being YouTube, they’ve posted a video along the same lines.

www.youtube.com/watch?v=sHPfc6whaSk

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Find Your Nearest ATM with a QR Code

Julie — Mon, 23 Jan 2012 22:40:01 +0000

QR codes are a bit of a bugbear of mine. When they’re printed too small to scan, displayed too high or in areas without WiFi, linking to websites/pages that aren’t mobile optimised…the list goes on.

That said I spotted this in my local shop today.The ATM was out of service but a QR code allowed you to visit a branch and ATM locator.

Handy – particular if you’re in an area you’re not familiar with.

Of course the QR code brought you to a site that wasn’t a mobile optimised but sure you can’t have everything (not at the moment anyway!).

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Pharmaceutical Marketing News Bits

Julie — Sun, 22 Jan 2012 00:20:45 +0000

As most of you know, I also blog on the Publicis D Healthcare site. Check out some of the topics discussed on the blog this week:

Changes to the Pharma Code of Marketing Practice in Ireland: The Irish Pharmaceutical Healthcare Association (IPHA) has announced strict updates to its industry Code of Marketing Practice for the Pharmaceutical Industry.

Video Consultations with Specialists Aid Treatment: The Archives of Dermatology this month published an interesting study on ‘teledermatology’ – the use of video conferencing to allow a primary care physician to ‘remote consult’ with a dermatologist – which had some interesting results.

Pharmaceutical Sales Reps Gone Wild – A Docu-Spoof: Pharmaceutical sales is becoming a battle – survival of the fittest, the most engaging, those sales teams whose approach evolves to meet the needs of physicians. How are pharmaceutical reps coping in a rapidly changing environment? Check out this funny docu-spoof.

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Introducing the Pop-up Video Studio

Julie — Tue, 13 Dec 2011 08:10:10 +0000

Dylan Owens of video production company, Creative Prophet, has launched a new initiative this Christmas – the pop-up video studio.

Taking a Groupon approach to production, the company will have a pop-up green screen studio available for hire with prices starting at under €1000. The idea being that alot of companies avail of 2/3 hour time slots.

One to look at if you’ve got some video production on your radar at the moment.

Here’s Dylan explain the idea…

SLASHING PRO VIDEO COSTS: PRE XMAS POP-UP STUDIO! from Dylan A Owens on Vimeo.

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Great Video on Facebook’s Sponsored Stories featuring Mark Zuckerberg

Julie — Sun, 11 Dec 2011 14:06:12 +0000

A rare moment of ‘TV gold’ derived from someones interview hell! Watch Facebook’s VP of Public Policy get tongue tied under pressure from BBC journalist Emily Maitlis, in relation to the social network’s new ‘Sponsored Story’ feature.

This extract from ‘Inside Facebook‘ explores numerous topics including ‘what is advertising’ and Facebook privacy and features comments from Mark Zuckerberg. Great viewing…

www.youtube.com/watch?v=ZoMtk8WbGBA

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The Social Media ROI Hypocrisy [Video]

Julie — Sun, 11 Dec 2011 13:14:58 +0000

Executives who demand to know the return on investment (ROI) of real-time communications through social media is the topic of discussion in this short video with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. Well worth a watch…

www.youtube.com/watch?v=APGS2ER7cQo

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Hot Topics on Twitter in 2011

Julie — Thu, 08 Dec 2011 09:15:50 +0000

Twitter have published their review of 2011′s ‘hot topics’ showing the people, brands and issues that got people tweeting this year. In terms of brands hitting the list, Guinness makes the list of top five in the ‘Food and Drink’ category.

Check out the list here.

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Augmented Mirror – The Future of Media?

Julie — Thu, 08 Dec 2011 08:50:59 +0000

The New York Times have taken the fairytale concept of turning to ‘Mirror, Mirror on the wall’ for insight and given it a 21st century makeover.

In an effort to show how facial recognition, voice commands and gesture recognition (using Micosoft Kinect) can combine to change how people consume content and go about their daily routine, the New York Times R&D Lab created the ‘augmented reflection’ and it’s pretty impressive.

I’ll take one please. Wrapped. For Christmas.

Reveal Project - Personal Data Mirror from NYT R&D on Vimeo.

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When’s the Best Time to Post on Twitter or Facebook? [Infographic]

Julie — Thu, 17 Nov 2011 08:58:50 +0000

Social media marketing can be tricky with a multitude of factors affecting the impact of each tweet or post. The words you use, whether or not you include a link, what ‘call to action’ you include (if any), the network you’re using, the content you’re leveraging (text, video, picture) and even the time of day or the day of the week.

So when is engagement highest on social networks for both B2B and B2C audiences? This infographic from Argyle Social which has some insights into Twitter and Facebook…

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